Research · Build · Test · Explain
I research the problem, build the tool, test the output, and show why it matters.
Three ways I help move work from idea to outcome.
Projects across AI systems, strategy, data, and growth. Open a case to see the question, process, decisions, and finished work.
01 / Interactive product
Product / Content
A creator archive turned into scrollytelling, oracle cards, a life diagnostic quiz, and personalized essay recommendations.
Evergreen ideas become a guided product experience instead of another content archive.
02 / Evidence-led system
Data / Decision Support
An explainable anomaly-review system built from 3,724,889 official NYC Yellow Taxi trip records.
8,423 first-pass alerts became 436 evidence-linked review prompts. Eight of eight deterministic tests passed.
03 / Evaluation system
AI / Evaluation
An AI triage system with gold labels, evaluation runs, failure analysis, and a reader site for non-technical reviewers.
Gold labels, repeatable evaluation runs, failure analysis, and a reader site for non-technical review.
04 / Business workflow
Product / Operations
B2B wedding-planning CRM with lead scoring, pipeline stages, budget context, activity feeds, and conversion analytics.
Lead scoring, pipeline stages, budget context, activity feeds, and conversion analytics in one operating view.
05 / Creative systems
GTM / Creative Strategy
Brand analysis, ad reads, creative briefs, hooks, scripts, and test plans for paid-social and creator teams.
Spec work labeled clearly. Each case connects audience insight, concept rationale, execution, and test design.
06 / Agent workflow
Marketing / AI
Multi-agent pipeline that audits a brand funnel, maps the buyer journey, diagnoses offer gaps, and renders a structured report.
A repeatable research flow connecting buyer journey, offer diagnosis, structured outputs, and GTM judgment.
06 / Reusable system
Content / Marketing
A searchable copy system with frameworks, examples, templates, and source-backed writing patterns.
Hire signal: I build the operating system behind premium writing output.
07 / Enterprise data
Design / Data
Executive dashboard for emissions, renewable energy mix, Net Zero progress, and regional logistics impact.
Hire signal: I turn data into a decision interface for business leaders.
08 / Research dashboard
Data / Finance
Financial intelligence dashboard tracking 10 overlooked growth stocks with revenue charts, earnings data, bull/bear analysis, and niche KPIs.
Hire signal: I structure research into a fast comparison tool.
09 / Career proof OS
Career / AI Systems
Role-specific campaign site for AI and FDE roles, with proof maps, project ideas, and a company tracker.
Hire signal: I package scattered proof into a focused business case.
10 / Role intelligence
Product / AI
Role intelligence system mapping skills to 10 paths with fit ratings, skill matches, and next-step recommendations.
Hire signal: I turn ambiguous choices into a ranked decision system.
AI Agent / Reliability
Career / AI Systems
AI / Evaluation
Product / AI
Design / Data
Product / Operations
Data / Finance
Content / Marketing
Case Studies
Case Studies
Case Studies
UX / Design
UX / Design
Data Science
Data Science
UX / Design
UX / Design
UX / Design
UX / Design
UX / Design
Data / Analytics
Data / Analytics
Data / Analytics
Data / Analytics
Data Science
Data Science
Data Science
Data Science
Data Science
Data Science
Case Studies
Product / Content
Product / AI
Product / AI
Product / Data
External receipts
Public recommendations, reviews, features, and platform records. Every item links to its source.
“He adapted quickly, listened intently, asked questions, and spent extra time making sure his work was completed accurately and timely.”
“It’s full of insight and personal anecdotes that show you a view into another person’s mind.”
The recommendation describes Accenture work. The review and rating describe the linked podcast. None claim product, client, or campaign performance.
Behind the strategy
I also shoot and edit stories. These two films show how I handle pacing, emotion, camera work, and production in unpredictable settings.
Guatemala · 20 min
A long-form travel story shaped from a difficult climb, changing conditions, and moments captured on the move.
Watch on YouTube ↗
Iceland · 9 min
A shorter film built around weather, movement, quiet moments, and the contrast between calm and chaos.
Watch on YouTube ↗Methods
I work in maps, prototypes, and proof. I start by finding the real workflow, then turn it into a tool, dashboard, deck, content system, or operating system someone can use. The pattern is simple: research, map, build, test, improve.
Philosophy
I care about work with a clear user, clear payoff, and real feedback loop. Good strategy should survive a task list. Good AI work should survive review. Good writing should make the next action obvious.
Personal Interests
Outside of projects, I write, shoot street photography, study creator businesses, and collect frameworks. Those inputs show up in the work: visual taste from photography, audience sense from content, and structure from years of notes.
Four ways I help a team. Each capability connects to work elsewhere on this page.
01 · Build
I turn unclear processes into structured AI tools with evaluation sets, failure analysis, review steps, and usable outputs.
Proof: Complaint Triage Harness · Funnel Teardown AI
02 · Deploy
I map the workflow, scope the build, define acceptance criteria, run UAT, and translate field feedback for the product team.
Proof: design-partner work · scoped UAT · production cutover
03 · Decide
I turn research and operational data into prioritization systems, dashboards, specs, and next-step recommendations.
Proof: Wedify CRM · SAP dashboard · Hidden Movers
04 · Explain
I explain technical products through messaging, case studies, creative briefs, founder content, photography, and video.
Proof: Creative Strategy Portfolio · Copywriting Vault · paid media work
Applied learning
Course access is not the proof. Published work, reusable workflows, and finished assets are the proof.
01 · Video and audience
Programs and resources: PTYA Cohort 6 from Ali Abdaal’s team, plus Coach Mike’s hook and growth resources.
Idea selection · hooks · titles · thumbnails · scripts · filming · editing · audience feedback
Proof: selected YouTube videos ↓02 · Writing and email
Coursework: Premium Ghostwriting Academy from Nicolas Cole and Dickie Bush.
One-line positioning · newsletters · five-day educational email courses · cold email · landing pages · Kit automations
Proof: Copywriting Vault ↗03 · Creator operating systems
Systems studied: Dan Koe’s writing and creator frameworks, plus Matty’s Creator Company OS and Content Engine.
Knowledge capture · content pillars · offer mapping · repurposing · weekly planning · channel workflows
Proof: systems and strategy projects ↑Python, SQL, FastAPI, TypeScript, React, Vercel, GitHub, OpenAI and Claude APIs, MCP, Composio, n8n, Make, Figma, Tableau, Recharts, Notion, HubSpot, and GA4.
MS Business Analytics from UT Austin. Motion Creative Strategist Bootcamp completed with final exam passed. Gemini Educator, SAP Business Data Cloud, HubSpot Content Marketing, HubSpot Inbound Marketing, and Google Analytics credentials.
Levels describe evidence, not confidence. Level 1: learned. Level 2: built. Level 3: shipped. Level 4: used by real people. Level 5: tied to a measured business outcome.
Evaluation sets, reviewed outputs, agent pipelines, and repeatable QA loops.
Complaint Triage proof ↗Discovery, workflow mapping, acceptance criteria, UAT, cutover, and field feedback.
FDE evidence map ↗SQL, research synthesis, executive dashboards, prioritization, and business recommendations.
Dashboard proof ↗Positioning, funnel analysis, copy, creative briefs, case studies, and founder-led content.
Strategy proof ↗Paid event photography, video production, interface composition, and narrative pacing.
Receipt: DDN Legends · Chicago 2022 and Dallas 2024Docker and AWS project use. Current growth edge: deeper Terraform and Kubernetes ownership.
Active edge · stated plainlyHire me for
I fit teams that need one person who can research the problem, map the workflow, write the message, build the prototype, test the output, and explain the business case.
For full-time AI Solutions Consultant, AI Implementation Consultant, AI Success Engineer, and selected Forward Deployed roles. Examples: Complaint Triage, Funnel Teardown AI, and FDE 30-Day OS.
For teams that need risk, priority, revenue, or operating data turned into a useful interface. Examples: SAP, Hidden Movers, Wedify.
For founders, creators, and growth teams that need research-backed posts, briefs, offers, and funnels. Examples: Creative Strategy Portfolio, Copywriting Vault, Uncle Shaan.